Blog
25, Aug, 2022
JAEGER-LECOULTRE REVERSO: THE ART OF PERSONALIZATION
The expertise and artful brilliance of Jaeger-LeCoultre has always been revealed through each of its timepieces created over the years. Watchmakers, artisans, engineers and technicians united in the heart of Vallée de Joux, share the same vision of excellence and work to give birth to unique horological creations. Amongst its many noted creations, Jaeger-LeCoultre Reverso has been the perfect canvas for creativity since its introduction in 1931.
15, Aug, 2022
THE TRADITIONAL ARTS MEET THE ART OF FINE WATCHMAKING: CARTIER MAISON DES MÉTIERS D’ART
Métiers d’Arts - the artistic crafts - is the legacy of invaluable know-how developed over centuries. It is a tradition in Swiss watchmaking and each year manufactures introduce timepieces that highlight their expertise in artisan crafts by producing limited-edition timepieces with highly decorative dials. While haute horlogerie is, in itself, an artistic craft, métiers d’art brings the fine arts into watchmaking. These embody a completely different level of art, which requires the best in craftsmanship, know-how, attention to detail and imagination. Among the manufactures with the most profound interest and know-how of the métiers d’arts is undoubtedly Cartier.
05, Aug, 2022
NOT JUST GREAT WRITING INSTRUMENTS: AN EXCEPTIONAL WATCHMAKER TOO
Established in 1906 in Germany, Montblanc is renowned for its luxury writing instruments and leather goods. After decades of embossing their famous white star emblem on exquisite fountain pens including the flagship Meisterstück, Montblanc’s watchmaking journey began.
25, Jul, 2022
THE WATCH OF ACHIEVERS: PASHA DE CARTIER RETURNS
The Pasha de Cartier was first created in 1943, as a 1 of 1 unique piece, upon special request from the “Pasha of Marrakesh” who desired a bespoke timepiece that would be a perfect fit for his active lifestyle. Louis Cartier answered this request with the Pasha de Cartier, the first ever water resistant timepiece, that would allow the Prince to swim, and simultaneously be elegant for his royal duties
20, Jun, 2022
HOW THEY WERE VICTORIOUS IN THE AIR AND ON THE RACETRACK! THE BIRTH STORY OF JAEGER AND LECOULTRE’S INCREDIBLE PARTNERSHIP
At the beginning of World War I (The Great War), a French businessman by the name of Edmond Jaeger collaborated with a popular swiss watchmaker, Jacques-David LeCoultre, in order to develop onboard instruments intended for the aviation sector.
11, Nov, 2021
JAEGER-LECOULTRE REVERSO - HISTORY OF AN ICON
The Jaeger-LeCoultre is a legend that arose from a practical need. In the early 1930s, Swiss businessman César De Trey, stumbled upon a match between British Army officers in India. One of the players approached him with a request to create a timepiece robust enough to survive the brutality of their sport.
27, Oct, 2021
ROGER DUBUIS AND PIRELLI’S ALL-NEW HIGH-OCTANE COLLABORATION CONTINUE TO SHATTER CONVENTIONS IN THE WORLD OF WATCHMAKING
Roger Dubuis and Pirelli have created some of the most outstanding timepieces by linking their research, knowledge and expertise. Both manufactures are bound together by a mutual dedication to technical innovation and use of high-tech materials. Together, they have been revealing unmistakable rarities.
27, Oct, 2021
SANTOS - THE BIRTH OF THE FIRST MEN’S WRISTWATCH
Santos de Cartier, the first ever wristwatch created for men, was born in 1904, making its heritage over a century long. This first-of-its-kind timepiece was adorned on wrists long before most popular brands in the world of luxury wristwatches came into existence.