INTRODUCTION OF EXTENDED WARRANTY AND ADVANCED CLIENT CENTRIC PROGRAMS IN THE WATCHMAKING INDUSTRY
In 2019, Cartier, IWC Schaffhausen, Jaeger-LeCoultre and Panerai stunned the watchmaking industry by quadrupling the industry standard 2 year warranty periods for the entirety of their collections. The Swiss manufactures are granting their clients a new level of reliability by introducing an 8 year warranty on all their timepieces through respective streamlined digital programs. This illustrates how the aforementioned brands constantly challenge themselves to take technology and service quality to the next level. The extension not only sets a new benchmark within the industry, but it is also an opportunity to enhance the brand’s customer relationship programmes.
Embracing the age of digitalization, these manufactures are also driven by the ambition of offering a seamless and personalised experience for their clients. This extended warranty also exemplifies the commitment to technical efficiency and reliability of timepieces
To further enrich client’s experience, the brands are offering a range of complimentary exclusive advantages and personalised services. Below mentioned are how these manufactures have designed an upgraded services offer to elevate client experience.
Care Program - Jaeger-LeCoultre
In spring 2019, Jaeger-LeCoultre announced that they will offer an eight-year warranty on all watches for clients enrolling in their new care program. In addition to the extended warranty, the program deploys a dedicated digital platform, highly personalized with value-added information, advice and services.
Cartier Care - Cartier
Cartier introduced ‘Cartier Care’ in November 2019, offering a seamless and personalised 360 degree care program for the clients. Along with the debut of an eight-year extended warranty, the program includes a complimentary battery swap for eligible timepieces with a new generation of extended life batteries, bracelet resizing and brightening. Through this program, clients also benefit from personalised services related to their creation such as engraving.
My IWC - IWC Schaffhausen
In November 2019, IWC announced extension of its international limited warranty from two to eight years as part of its new ‘My IWC’ program. Members of the program also enjoy additional benefits such as access to extra services and early information about new products and events.
Pam.Guard - Panerai
In line with the trend of improving client service, Panerai introduced Pam.Guard Program. This also comes with a personalised newsletter, that in addition to keeping clients updated, is also used to get in touch about a series of special gifts and a watch check-up scheduled at the end of the third year of ownership.
The above mentioned warranty extension programs are also applicable to the timepieces covered under the original international warranty at the time of online registration. They are designed to foster an intensified relationship with customers around the world and also communicates the brand's desire to connect with collectors and customer base. Extension of warranty not only makes these brands reliable, but also communicates that they stand proudly behind their timepieces.
If you wish to learn more on how to extend your warranty for your timepieces from Cartier, Panerai, Jaeger-LeCoultre and IWC Schaffhausen, please get in touch with us.