Panerai's history marks time itself. It's roots can be traced back to when it was the exclusive supplier of high-precision instruments to the Royal Italian Navy in the early nineteen hundreds. Today, with more than a century of watchmaking expertise, Panerai is renowned for its well-crafted timepieces that are an effortless union of impeccable Italian design and renowned Swiss technology. Here we explore the history and evolution of Panerai.

The Pasha de Cartier was first created in 1943, as a 1 of 1 unique piece, upon special request from the “Pasha of Marrakesh” who desired a bespoke timepiece that would be a perfect fit for his active lifestyle. Louis Cartier answered this request with the Pasha de Cartier, the first ever water resistant timepiece, that would allow the Prince to swim, and simultaneously be elegant for his royal duties

At the beginning of World War I (The Great War), a French businessman by the name of Edmond Jaeger collaborated with a popular swiss watchmaker, Jacques-David LeCoultre, in order to develop onboard instruments intended for the aviation sector.

The Jaeger-LeCoultre is a legend that arose from a practical need. In the early 1930s, Swiss businessman César De Trey, stumbled upon a match between British Army officers in India. One of the players approached him with a request to create a timepiece robust enough to survive the brutality of their sport.